Once again, we had the good fortune to be the firm commissioned by the Canadian Red Cross to design its annual Benefit Event, which took place on Thursday, March 20, 2025 at New City Gas.

The creative process behind the evening’s concept

20th edition theme: Odyssey of unity and resilience

Our approach was based on two key points:

  • Odyssey Immerse guests in a collective journey through a dreamlike setting inspired by the power and beauty of the four elements: air, water, earth and fire.
  • Unity and resilience Canadian Red Cross: Illustrate how the Canadian Red Cross is working together to meet the challenges facing our communities, while highlighting the volunteers behind this mission.

Staging the elements

  • The air At the arrival, large drapes greeted guests, evoking the wind. In the passageway to the main hall, kites in the colors of the Red Cross and its partners floated, adorned with portraits of volunteers.
  • Water A wall of mist marked the entrance to the banquet, leading to an immersive downpour scenography: suspended clouds, projections, sound effects and light effects.
  • The earth Plant structures adorned the stage, aisles and centerpieces. Delicate flowers planted in the sand suggested both travel and resilience.
  • The fire Over 350 candles and lanterns lit up the spaces, creating a warm atmosphere.

Each element was brought to life through mapping projected at key moments of the evening.

A landmark 20th edition

To mark this special edition, we have designed several activations:

  • Mapping the evening’s theme on the façade of New City Gas
  • Emblematic photos of Canadian Red Cross missions displayed on 14 screens during the cocktail reception
  • Projection of a video of Canadian Red Cross milestones, accompanied by a live performance by artist Raphaëlle Roy on the main LED screen.

An immersive introduction

The ceremonial moments were carefully highlighted. The main block of speeches opened with a short sound and light show: a rain shower simulated by cloud suspensions and audiovisual effects gradually dissipated, giving way to the illumination of a large sun bathing the room in warm light. This luminous circle was then transformed into the logo of the Canadian Red Cross, marking the official launch of the evening.

Customized design

All the key elements of this concept were custom-made by our team and our valued collaborators. It was a great pleasure to create this event with the Canadian Red Cross team!

Impossible without them

Thanks to our partners and collaborators: New City Gas, Société Traiteur, Audiovisuel Collins, Charlotte Lefebvre, Mariane Benny Perron, lebooth.ca, DJ Zo, Raphaëlle Roy, Lamcom, Célébrations, VIP Valet.

The event in pictures

Photos of the event are available in the Gallery section of our website.

📸 Photo credit : Thibault Carron