Product activation
Impactful brand activation and product launch
A product launch or brand activation is a strategic moment that must capture attention, evoke emotion, and generate engagement. At Diverso, we design and execute turnkey product activations that combine creativity and efficiency to maximize your brand’s visibility.
Our goal is to create immersive and interactive experiences that connect your product with your target audience, leaving a lasting impression.
Activations that create impact
A successful activation is more than just bringing a product to market: it tells a story. We support you in:
- Defining the creative concept and scenography
- Logistical planning and on-site coordination
- Integrating sensory and experiential elements
- Showcasing your product with innovative sets and audiovisual content
- Engaging the public through interactive activities and digital strategies
Our activations transform your launches into truly memorable experiences that strengthen your brand image.
A turnkey service for your launches
From ideation to execution, we handle every step of your product or brand activation. You benefit from a team that excels in both event creativity and technical logistics.
Whether you want to organize a media launch, an in-store activation, a street experience, or a dedicated corporate event, we offer solutions tailored to your marketing objectives.
Boosting visibility and engagement
In a competitive market, standing out is essential. Through immersive experiences, we boost your brand awareness, audience engagement, and the creation of authentic connections with your potential customers.
Why choose Diverso?
- Expertise in designing and executing product activations
- Immersive and interactive experiences that drive engagement
- Turnkey logistical and technical solutions
- Strategies tailored to your brand image and objectives
- Proven experience in Montreal and throughout Quebec
With Diverso, your launches and activations become memorable moments that generate visibility, credibility, and results.
Contact us to design a high-impact product or brand activation.
REQUEST FOR INFORMATION
Do you have a project in mind or questions about our services? Write to us! We will be happy to respond to you as soon as possible.
FAQ
- What is a product activation?
It is an event-based strategy that allows you to launch a new product or enhance a brand by creating an immersive experience for the target audience. - Why organize an activation with Diverso?
We combine creativity, logistics and technology to deliver a memorable experience that maximizes visibility and engagement around your product. - Do you offer in-store or urban activations?
Yes, we carry out activations in stores, on public streets, at corporate events, or in locations chosen according to your target audience. Our solutions include:
- Immersive experiences: interactive kiosks, characters inspired by your brand, original pop-ups with scenographic decor, innovative technologies (augmented reality, mapping, sensory devices)
- Participatory experiences: tastings, creative workshops, product testing
- Photo spaces and shareable content: playful zones, “Instagrammable” walls, 360° spaces for creating engaging content
- Street marketing: mobile teams, sampling, micro-performances in strategic locations
- Digital engagement and competitions: prize draws via QR codes, customized physical installations to extend the experience
4. Do you only work in Montreal?
No, we organize product and brand activations in Montreal, elsewhere in Quebec, and in Ontario.