Project Description

Launch of Université de Montréal’s major philanthropic campaign

Here are a few shots of the set-up and execution of the launch of the Université de Montréal’s Grande campagne philanthropique in February 2024 at the magnificent MIL space. Together with our partner of the moment, Orokom, we were fortunate enough to develop the ideation for the event, and then to work with our various partners to develop every stage, from production to completion. At the launch, guests were able to experience the campaign theme “L’heure est brave” with all their senses. A clock tunnel with tic tac sound effects, a circular stage with suspended gears, dynamic animation by Sébastien Benoît, booths adorned with visuals representing the four pillars of the campaign, theme-inspired snacks and wishing trees.