{"id":6835,"date":"2025-09-10T15:50:58","date_gmt":"2025-09-10T19:50:58","guid":{"rendered":"https:\/\/diverso.ca\/diverso-founder-melanie-vaugeois-interviewed-by-la-presse-the-violinist-turned-event-orchestra-conductor-2\/"},"modified":"2026-01-28T21:18:22","modified_gmt":"2026-01-29T02:18:22","slug":"diverso-founder-melanie-vaugeois-interviewed-by-la-presse-the-violinist-turned-event-orchestra-conductor-2","status":"publish","type":"post","link":"https:\/\/diverso.ca\/en\/diverso-founder-melanie-vaugeois-interviewed-by-la-presse-the-violinist-turned-event-orchestra-conductor-2\/","title":{"rendered":"Diverso founder M\u00e9lanie Vaugeois interviewed by La Presse: The violinist turned event orchestra conductor"},"content":{"rendered":"

An article by Samuel Larochelle, published in La Presse on September 9, 2025.<\/em><\/p>\n

After studying violin, M\u00e9lanie Vaugeois obtained an MBA and helped musician Michel Cusson develop his film and circus music market. Drawing on these experiences, in 2002 she co-founded Diverso with her husband Dominique Perron, and began planning business events. <\/strong><\/h3>\n

Today, the musician sees her career as that of an orchestra conductor, directing all the players involved in a project so that they are as harmonious as possible. On the agenda: understanding the customer’s needs, choosing the event’s theme, venue, furniture, decor, transportation, suppliers, insurance, contracts, catering, communications, technological integration, compliance with eco-responsible standards, etc.<\/p>\n

Put another way, she and her team take the mental load of the event on their shoulders. Customers really appreciate the support we provide before, during and after the event,” <\/em>explains M\u00e9lanie Vaugeois. It allows them to concentrate on their guests and partners. Since we have long-standing customers, we become a bit like family and get to know them well.<\/em> ”<\/p>\n

Over the course of an entire year, his company Diverso organizes some forty events, ranging from fund-raising evenings, conventions and summer celebrations to company anniversaries, end-of-year parties, press conferences and team-building days.<\/strong><\/p>\n

In all cases, the time commitment is considerable. ” A small event can take us around thirty hours, whereas a big one involves hundreds of hours spread over several months. We often book the venue a year in advance and work out the scenario for the coming months.<\/em> ”<\/p>\n

Atypical background<\/strong>
\nBefore becoming an event planner, Ms. Vaugeois had an atypical background. ” In my day, there was no curriculum for learning how to do events. The profession has always existed, but people were trained on the job.<\/em> ”<\/p>\n

After her studies in violin performance, she obtained an MBA with a specialization in finance at HEC Montr\u00e9al and managed the team surrounding Michel Cusson. ” I loved being in the world of business and the arts. Then I met Dominique, my spouse, partner and co-founder, who suggested I get involved in events.<\/em> “<\/p>\n

She quickly realized the value of her MBA in managing budgets, marketing, business relations and market research. As did the benefits of her musical career, which gave her a keen artistic curiosity and multiple connections in the industry.<\/p>\n

When she hires new talent, she focuses first and foremost on their human qualities.<\/p>\n

\n
\n

” You have to know how to work in a team and tolerate stress. For almost 25 years, I’ve seen it all. The unexpected always happens. But you have to find solutions and stay calm.”<\/em><\/strong>
\n– M\u00e9lanie Vaugeois, co-founding partner of Diverso<\/p>\n<\/div>\n<\/div>\n

She also stresses the need to be rigorous, hard-working and flexible. ” There<\/em> ‘ s no such thing as a typical day at work. The more stable 9 to 5 has always scared me. I like it when things move around and are always different.<\/em> “<\/p>\n

The busiest periods for his company are autumn (October, November and early December) and spring (mid-April to June). ” These are very intense periods. We try to balance our year so that our employees can go on vacation and maintain a good quality of life.<\/em> “<\/p>\n","protected":false},"excerpt":{"rendered":"

An article by Samuel Larochelle, published in La Presse on September 9, 2025. 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